Stereotypes die hard.
Once an idea takes root in our imaginations, it’s very difficult to change that idea.
Take solar energy for example. For much of its 60+ year history, the technology has been associated with:
- NASA
- Celebrities
- The wealthy
In other words, you either had to be a cosmonaut or millionaire to embrace solar.
But in recent years, the data tell a very different story. Solar is no longer the sole purview of wealthy elites and space travelers.
According to the Center for American Progress, those with median household incomes of $40,000 to $89,000 are responsible for more than 67% of all solar photovoltaic (PV) installations in California.
In San Diego – one of the most active solar markets in the state – the percentage is probably even higher. The County has an unbelievable selection of incentives (ex: rebates and credits) designed to make solar more affordable and attractive for average homeowners.
So Why Is the Middle Class So in Love with Solar Energy?
There are many possible explanations behind this trend.
1. More and more Americans are concerned with environmental protection and global warming. Solar allows these people to affordably reduce their carbon footprints.
2. As an investment vehicle, solar energy is unparalleled. The sun is an inexhaustible source of free and clean electricity. After recouping expenses (in 4 to 6 years), homeowners enjoy decades of $0 utility bills. Some even have negative electricity bills (thanks to net metering).
3. Solar prices keep falling. What was once a prohibitively expensive technology is now within easy reach – even for those earning $40K a year.
4. Solar loans, leases, and the above-mentioned incentives are helping to make solar in San Diego even more affordable.
5. Utility rates are on the rise. In 2013 alone, SDG&E hiked its prices by as much as 40% for certain customer tiers. Why pay increasingly high electricity bills when you can harness free energy from the sun?
The Future of San Diego’s Solar Industry
Stereotypes die hard. But with time and new information, they do eventually die.
And this is a good thing.
As more and more Americans realize how affordable solar truly is – everyone benefits.
At Sunline Energy, we remain 100% committed to spreading the word.
Solar isn’t just for astronauts and the super wealthy. Even with a modest income, you can receive a new installation and pay lower electricity bills for the next 25 to 40 years.
Don’t believe us?
Request a free, no-obligation home evaluation.
