The basic process is pretty straightforward.
Once a passenger gets into the vehicle, the “sales pitch” starts. And if all goes well, the driver earns a generous commission. And the passenger receives a new PV installation.
It’s a novel concept. And only time will tell if this approach actually leads to more sales.
But we recently learned that another Titan of the “sharing economy” hopes to capitalize on America’s solar boom.
How to Find More Solar Customers on the Go
AirBnB and SolarCity recently announced a new partnership that will grant solar rebates to homeowners who:
- Install PV panels on their residential properties.
- Rent out those properties to AirBnB guests.
Qualifying participants can earn up to $1,000 in cash – starting now until the end of March 2017. After that, the payout will drop to $750.
In addition, solar rebate recipients can also receive a $100 travel credit with AirBnB.
We wouldn’t normally cover a story like this – especially since it features one of our direct competitors. But this marketing initiative highlights the difficulties many installation companies have when it comes to finding new solar customers. As executive director of the California Solar Energy Industries Association, Bernadette del Chiaro, explains:
“Customer acquisition is quite expensive as a business proposition… It’s all about how to get that customer and getting them to say yes.”
Will This New Solar Promotion Ultimately Succeed?
No one can say for certain. But this novel approach isn’t so strange after all. If Lyft and Uber can target local travelers, why wouldn’t the world’s largest “hotel” network try to convert international ones?
And there are benefits for everyone involved:
- AirBnB is able to improve its corporate social image by positioning itself as a major renewable energy stakeholder.
- Hosts benefit from lower electricity bills and a smaller carbon footprint.
- SolarCity is able to generate more sales – which is the whole point of this partnership.
- Guests become more familiar with the idea of solar power. And the environmental impact of their travel becomes a little bit smaller as well.
So we honestly believe that this program will succeed.
If it does, you also benefit – even if you don’t personally:
- Host out-of-town visitors.
- Stay at AirBnB properties.
That’s because the more solar capacity we bring on as a society, the cleaner our planet becomes.
If you do decide to go solar, however, discover how Sunline Energy can help you maximize the financial and environmental returns of your clean power investment.
Contact us today for a free consultation.